Do you sincerely believe that your company has a future? We surmise that for numerous companies, the most honest answer must be NO. If this is the case, we should ask ourselves: Then why continue with it? We can give a simple answer that will surely have many adherents: 'we continue only out of economic necessity.
Why do many employees work in companies they don't fully believe in and whose future they don't have much confidence in? We can give two reasons: the first is that many people see the concept of belief or religion as outdated; belief is purely optional for them. However, the main obligation is to sustain oneself and, if possible, improve one's standard of living and that of their family.
What sense does it make to work eight hours or more every day, sometimes bordering on alienation? Can you consider yourself fully satisfied? For those who work in national or multinational companies, we should not only ask them if they believe in what they do but also in what their company does.
We are almost certain that employees of Google (USA), Toyota (JAPAN), Protección AFP (COLOMBIA), Mercado Libre (ARGENTINA), to name just a few, will say they are satisfied to work in these companies because they believe in and trust them, not because these companies are good employers, but because they have goals with which these people identify, because they have managed to create a sense of mission, a sense of commitment, and a continuous improvement of their employees. In other words, these companies have created something like a "corporate religion" that helps give meaning and value to the work of their employees.
There are two types of companies that we could compare to wheat and tares. The first has the attributes of having goals, a sense of mission, a vision of the future, what we have called "corporate religion."
Now, the attributes themselves are not important, but that they are authentic, consistent, and link and bind people within and around the company. This "corporate religion" is broad and pluralistic and varies from one company to another.
We can affirm that the companies that are achieving greater success worldwide are those that possess the mentioned attributes and that these attributes will make the difference in the next three years.
It is gradually becoming clear that the scarcest and most high-value-added resources are human resources; however, they cannot always be attracted, either due to a matter of money or condition. Professionals in any position who feel capable of achieving a goal prefer to work in companies they believe in and trust and that can guarantee them better achievement of those professional aspirations.
In the future, companies in the high technology and services sector will compete very hard to acquire the best employees rather than customers. If they have the most qualified personnel and motivate them, they will be able to create the best products and services at the lowest cost, surpassing their competition in the market; undoubtedly, they will succeed.
Companies that achieve all this are usually those that have a "corporate religion" that promotes and stimulates the dedication and commitment necessary to achieve outstanding results, which we must not lose sight of. Followers, the faithful, are as important as or even more important than the leader or founder himself in the involvement of a religion.
An example that can illustrate this is the story of Moses, who led the Hebrew people after freeing them from the Egyptians. The central idea presented to us by this saga is how people can be motivated and inspired to achieve goals.
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